Senior Project

For my senior project, I did a rebrand of Myrt’s Ice Cream Shoppe. Myrt’s Ice Cream Shoppe is located in Sharon, Wi. This small, local business does not have anything identifiable about them and has little advertising to promote business. Originally, the business was named Sharon Ice Cream Shoppe, and when the new owners took over in 2020 the named changed to Myrt’s Ice Cream Shoppe. The current branding is a mix of the old owner’s vision and the new owners. With the branding being in the current state it is in and how important the shop is to the community, I felt that the business deserved to have cohesive branding that will make the shop stand out.

For my deliverables I created the following: logo, stationery, punch cards, menu board, advertisement posters, packaging labels, and a website.